A customized font for WyWallet plays a central role in the company’s graphic identity. We chose to develop a font that is reminiscent of the logo’s characteristic openings and smooth, linear forms.
The new typeface was only made in capital letters. This was a great addition to the logo that has only lower-case characters. The font will be used mainly in black or white colour, in coloured plates or in speech bubbles that follow WyWallets’ graphic mannerisms.