Vårdförbundet

Visual concept for recruiting of new members

The Swedish Association of Health Professionals needed a new visual expression for the communication aiming to recruit new members. To avoid the industry stereotypes and to add warmth and humour in the communications, we chose to use illustrations that balance the obstacles and stress that health professionals face every day with the strong passion and solidarity that the individuals feel for their work.

Vårdförbundet – New members – FamiljenPangea
Vårdförbundet – New members – FamiljenPangea