SEB’s strongest identity element is the logo – a bright green color and the identity-bearing typeface SEB Basic. We have developed the font by adjusting the basic shapes and designed new weights from Light to Bold.
We have also developed SEB Book and SEB Serif, versions for smaller text degrees and longer texts. The fonts support all Western languages and Cyrillic, and contains icons and symbols used within the SEB Group. The fonts are hinted for optimal display on the Web, mobile devices and apps.
“SEB is a strong brand in an industry where the distinctives primarily are made through branding, and we therefore need a strong visual sender. Our own font SEB Basic provides this along with the logo and our green color “.
Ylva Lipkin, SEB