The art of engineering creates the stuff you love
KTH’s main challenge is that fewer and fewer young people choose to study engineering. We developed the campaign “Engineering is the thing you love” with the aim to recognize and pay tribute to engineering.
We gave the audience the chance to interpret the word “engineering” in a photo contest on Instagram. The winners received their pictures exhibited at the Museum of Technology. Bloggers and Instagram users acted as judges in the contest, which helped to increase interest in the campaign. In total we received over 1,000 contestant contributions.