DN’s transition to tabloid format required a more compact and space-saving typography. They wanted a new font for headlines, subheads, image and factual texts.
We found inspiration in the old style samples from the English and German style foundries and DN’s own historical archive. The result was DN Grotesk, which came to be used in the newspaper for a decade.
Eventually, when the new font was introduced, we had the rights to sell DN Grotesk through FontFont. We named it Dagny, which is an abbreviation of the Daily News, and also an old Nordic female name that means “new day”. In conjunction with the launch of FontFont, adjustments were made that made the font more functional, including for optimal screen viewing. FF Dagny has become internationally recognized and has been awarded prizes, such as the ISTD International Typographic Award 2011.
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