Adobe/Abby Norm

This is your type

ADOBE organized an inspiring evening at AMBASSADEUR and would invite a number of handpicked Nordic designers. ABBY NORM wanted to create an invitation that aroused their interest and made to the felt selected. The solution: 239 custom fonts, named after the creators themselves.

We were given the assignment to develop the fonts. To visually keep them together we created 6 different fonts, from the same base form with unique names ligatures for each invited person.

The invitations went out postal and digitally in the form of font posters. Anyone who wanted access to the original file in its own typeface had to show up on event where a loaded USB stick waited.

Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea
Adobe – FamiljenPangea